Complete Guide to Google AdWords (Google Ads)
1. What is Google AdWords (Google Ads)? Google AdWords , rebranded as Google Ads in 2018, is an online advertising platform developed by Google. It allows businesses and individuals to create ads that appear on: Google Search Results (Search Ads) Websites, Apps, and YouTube (Display Ads, Video Ads, App Ads) In simple terms: When people search for something on Google, your ad can show up at the top. When people browse websites or use apps, your ads can also appear. 2. Types of Google Ads Campaigns There are multiple types of campaigns in Google Ads: a) Search Ads Text-based ads appearing on Google search results. Example: If someone searches "best lawyer in Delhi," your ad can appear at the top. b) Display Ads Banner/image ads on websites within Google Display Network (over 2 million sites). Good for brand awareness. c) Video Ads (YouTube Ads) Short video ads shown before, during, or after YouTube videos. d) Shopping Ads Product-based ads with image, price, and store info. Exa...